'George' Magazine May Not Survive Without Kennedy

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In the wake of July 16's Martha's Vineyard plane crash, presumed to have killed John F. Kennedy Jr., Hachette Filipacchi Magazine executives must weigh whether or not to continue publishing George, Mr. Kennedy's four year old magazine. The decision was already before new president Jack Kliger, who started at Hachette June 1. Hachette executives were due to make a decision within the next 30 days whether or not to invest more money in the political monthly, or allow Mr. Kennedy to seek other outside investors. In one of his last interviews about George, Mr. Kennedy said he would consider partnering with another company if Hachette refused additional investments he had requested. In an interview with Ad Age in March, Mr. Kennedy said, "I'm not going to settle for a background position. One way or another, I'm going to make sure the magazine gets the support it needs." His future plans for the magazine included starting a George TV show, enlist more "star" contributors of the stature of columnists Paul Begala, ex-Clinton advisor, and former Republican Senator Al D'Amato, and hire an ad agency. The magazine has not had a publisher since Hachette-appointed Steve McEvoy left in April. Mr. Kennedy wanted to hire a publisher of his own choosing. The George staff has yet to meet with Mr. Kliger, or any Hachette executive. A George spokeswoman said it was too soon.

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