Furniture.com, a furniture and home furnishings e-tailer, Oct. 8 broke a $20 million integrated campaign featuring a cat named George, the world's toughest furniture critic. The national campaign, placing George in a series of one-on-one interviews, includes national network and cable TV, radio, magazine, newspaper and online media advertising, supported by an aggressive online marketing campaign, direct communications and promotional activities. Bartle Bogle Hegarty
, New York, handles.
Copyright October 1999, Crain Communications Inc.