George purrs for

Published on ., a furniture and home furnishings e-tailer, Oct. 8 broke a $20 million integrated campaign featuring a cat named George, the world's toughest furniture critic. The national campaign, placing George in a series of one-on-one interviews, includes national network and cable TV, radio, magazine, newspaper and online media advertising, supported by an aggressive online marketing campaign, direct communications and promotional activities. Bartle Bogle Hegarty, New York, handles.

Copyright October 1999, Crain Communications Inc.

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