Gerber unveils new look

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Gerber Products is revamping its product line inside and out, with new recipes and a new logo and design. The new logo, designed by Landor Associates, San Francisco, de-emphasizes Gerber's baby with more focus on the product inside. While keeping the trademark baby, the Gerber child's face has been given less of a bluish cast. In trade ads, Gerber says more than 120 of its foods will be without sugar and starch ``in the coming months.'' Gerber, currently is reviewing its $20 million account at Noble & Associates, Springfield, Mo.

Copyright December 1996, Crain Communications Inc.

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