German post office unveils $50m IPO campaign

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BONN--Germany's state-owned post office Deutsche Post has signed up the country's most popular entertainer Thomas Gottschalk and his brother Christoph to star in a $50 million, multi-media campaign to promote its initial public offering (IPO), due on November 6.

Created by Hamburg-based Jung von Matt, the campaign aims to encourage German consumers to buy between 25% and 30% of the company's shares.

Deutsche Post spent about $70 million on advertising last year according to ACNielsen figures.

Copyright July 2000, Crain Communications Inc.

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