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RANCHO MIRAGE, Calif.-Gertrude R. Crain, chairman of Crain Communications Inc., the publisher of Advertising Age, was awarded the 1993-94 McAllister Fellowship by the American Business Press at its spring meeting last week.

The fellowship, given annually to a top executive of an ABP member company, was established in 1984 by Geyer-McAllister Publications to honor Donald McAllister Sr. Mr. McAllister died in 1993 at the age of 91. The fellowship recipient acts as a teacher and adviser on the Medill Magazine Project at Northwestern University's Medill School of Journalism.

In her remarks accepting the award, Mrs. Crain said her late husband, G.D. Crain Jr., founder of Crain Communications, "would have been particularly pleased with this honor because he was so totally committed to the development and nurturing of the business press."

She added that Mr. Crain was among the founders in the 1920s of the National Industrial Advertisers Association (a forerunner of the Business Marketing Association), and that he was a "tireless advocate" of raising the standards of the business press.

Mrs. Crain's current industry positions include seats on the boards of the International Advertising Association, National Press Foundation and Advertising Council of New York. She's also associated with the Magazine Publishers of America and the Museum of Broadcast Communications in Chicago.M

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