GetRelevant launches promotions program

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launched an online promotions program designed to target customers at a variety of niche e-commerce sites. The 9-month-old company, which is establishing partnerships with a variety of Web sites, allows marketers to incorporate promotions and customer surveys into the content of a relevant site using GetRelevant's Targeted Promotions Network. Marketers can track responses to promotional offers and pay only for customer leads after a survey or registration form is filled out as part of the promotion.

Copyright February 2000, Crain Communications Inc.

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