General Instruments Corp. introduced a new product called SURFboard that will bring high-speed connectivity to personal computers by March. SURFboard network will utilize a broadband data channel downstream with narrowband telephone return. "GI's SURFboard is an advanced PC connectivity device that brings an immediate solution to cable operators looking to launch into this market," said Michael Ozburn, VP-telecommunications for General Instrument. Linking PCs to an interactive broadband network will enable the transfer of full-motion video in real-time, as well as immediate access to the Internet, World Wide Web, online services and other new applications. GI has coined the term "videoware" to describe the video-based new media that will be authored in this PC/broadband network environment.