How different are the New England Patriots and the New York Giants faithful as their teams prepare for the Super Bowl? Pretty different, at least according to data from social-media analytics firm Colligent, which tracks the behavior of active fans of thousands of brands -- and teams -- in social media.

Of course, many of the contrasts between Giants and Patriots fans' favorites could reflect overall regional preferences, and how much stock you put in the ranking is up to you. Since you're reading this on Ad Age , Colligent suggests that you might be mutually engaged with Fast Company, CNBC, Ben Folds, Major League Soccer and cricket.

Note: Mutual engagement is not always the same as love. Former Giants wide receiver Steve Smith, who left for the Philadelphia Eagles last year, is the top celebrity in mutual engagement with Giants fans -- but not because they showered him with praise.