Gillette plans women's line

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Gillette Co., Boston, next spring will challenge conventional wisdom with a $75 million global launch of a branded line of women's shaving products. The Gillette for Women Fashion Collection will reach stores in April, backed by a global campaign from BBDO World-wide, New York. Gillette also plans to introduce a Mach3 for women in the U.S. during the second half of 2000 with a $40 million campaign from BBDO.

Copyright December 1999, Crain Communications Inc.

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