Gist names Grey agency of record

Published on .

Gist Communications, an Internet guide for TV listings, named Grey Global Group's G-Whiz Entertainment division, New York, to handle a fall trade campaign. Spending was undisclosed. G-Whiz is a unit of Grey focusing on the youth market. Gist provides TV listings to a number of portals including AltaVista Co., MSN and Yahoo!

Copyright August 2000, Crain Communications Inc.

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