The New York City Convention & Visitors Bureau on Oct. 26 launches a national radio campaign, hoping the all-New York World Series will lead to increased travel to the Big Apple. The spots, to run in seven key markets such as Dallas, Los Angeles, Miami and Philadelphia, feature New York mayor and unabashed Yankee fan Rudolph Giuliani touting the energy in the city during the Series and trying to entice people to visit during the winter when New York runs a "Paint the Town Red'' celebration with special events, and lodging and dining deals. "You know, fall is a great time of year in New York City,'' the mayor says in one spot. "Especially this October. But if you haven't been able to make it to the World Series, don't worry. You can still experience the best of New York during this winter's annual 'Paint the Town Red' winter celebration. . . . You'll see that we're not just the baseball capital of the world, we're pretty hot during the off-season, too.'' Branding Iron, Irvington, N.Y., created the campaign. Mayor Giuliani has appeared in ads in New York and elsewhere on the East Coast before during his term, but the move to the national stage signals the mayor may have the potential to follow in former Mayor Ed Koch's footsteps and become a pitchman and celebrity after leaving office. The city said it expects more than 38.4 million visitors in 2000, spending some $16.7 million.
Copyright October 2000, Crain Communications Inc.