'Glamour' Pairs Sears, Coty for Promo

Published on .

Conde Nast Publications' Glamour has paired retail giant Sears, Roebuck & Co. with fragrance marketer Coty U.S. for a $1 million fall promotion. An eight-page section in the November issue uses Sears' new tagline--"The good life at a great price, guaranteed"--to spotlight holiday dresses priced less than $100. Coty fragrances are paired with dress options. Through November, Sears stores will give away a special millennium watch with every Coty fragrance purchase.

Copyright October 1999, Crain Communications Inc.

Most Popular
In this article: