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OLIVE FOREVER: In this lushly shot spot for Van den Bergh Foods' Olivio spread, four generations of the Gamberini family remark on the future inheritance of the family store. Agency Bartle Bogle Hegarty, London, twists the mawkish moment with a family dinner at which the great-great-grandfather amuses himself by pretending to pass out, before reviving with his own laughter. The scene is meant to illustrate the Mediterranean longevity brought about, in part, by the use of olive oil in diets.

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