Women wearing Reebok International athletic gear pursue strenuous exercise-rock climbing, biking, running and aerobics-in this stunning 30-second montage set to euphoric African-influenced pop. The image of each subject in the spot segues to the next, indicating that each experience is universal.
Agency: Leo Burnett USA, Chicago
Co-creative directors: Jennifer Lemay, Randy Spear
Art director: Barbara Gorder
Copywriter: Basil Mina