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Open Road Sarajevo's print ad's skull refers both to Shakespeare's "Hamlet" and to wartime horrors in the former Yugoslavia. The non-profit group donates money and equipment to Sarajevo's theater scene, to "restore some semblance of social normalcy" to the city.

Agency: Welinder Reklambyra, Stockholm

Creative director: Scott Goodson

Art director: Jan Ragnartz

Copywriter: Adam Kerj

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