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The Federal Government's Department of Human Services & Health warns in this clever, alarming print campaign that too much alcohol can make even social drinkers ferocious. "It's frightening how you can turn on someone when you've had a few too many," the text reads. "And it's frightening how a few too many can turn on you."

Agency: Neon Pigeon, Sydney

Art director: Jane Wilding

Copywriter: Dale Rhodes

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