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A smug, smarmy yuppie cruises through London in a new Audi A4 car. He barks a monologue on the virtues of materialism and money, interspersed with clips of him attending gallery openings, selling stocks and riding a Jet-Ski. He then stops and hands his keys to a young car dealer, inadvertently endorsing the A4: "Nah-it's not really my style."

Agency: Bartle Bogle Hegarty, London

Director: Frank Budgen

Creative director: John Hegarty

Art director: Steve Hudson

Copywriter: Victoria Fallon

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