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Canada Chrysler Canada revives vintage soft pastel colors of the 1950s and hard-sell hyperbole for Neon car ads, featuring a pajama-clad victim of "embarrassing headroom problems." A Neon is placed cleverly amid a crowd of time-warped spectators who "can't believe their eyes!"

Agency: BBDO Canada, Toronto

Creative director: Larry Tolpin

Art director: Bill Newbery

Copywriter: Dale Roberts

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