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U.S. The AvMed Medicaid Plan opts for a soft approach in an appealing print campaign. The bold type and warm photography emphasize that healthcare issues are more than mere statistics.

Agency: Crispin & Porter, Miami

Creative director: Alex Bogusky

Art director: Tony Calcao

Copywriters: Richard Bloom, Alex Bogusky, Katherine Patterson

Photographer: Mike Malyszko

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