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France"I'm hungry," reads this wolf's placard-and it will remain hungry as long as its sensible prey is decked out in Reebok running shoes. Instead of its more superathletic strategies, Reebok's approach illustrates that its shoes could come in very handy in life's minor predicaments.

Agency: Euro RSCG Babinet/Tong Cuong, Paris

Art director: Nicolas Taubes

Creative director: Remi Babinet

Copywriter: Christophe Coffre

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