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U.S. Embarcadero Center, a mall on San Francisco's waterfront, targets tourists on the city's cable cars with ads that combine two of the mall's shopping options-Edwards Luggage and Park Grill-into a clever handbag shish kebab.

Agency: Goldberg Moser O'Neill, San Francisco

Art director: Russlyn Seiler

Creative directors: Mike Moser, Brian O'Neill

Copywriter: Michael McKay

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