Canada An imaginative poster for Levi Strauss & Co. (Canada) promotes the new Personal Pairs Jeans computer that it's placing in stores nationally. The computer takes measurements for custom orders. The poster's colors are muted and soft, and the dotted silhouette of a pair of perfectly fitting jeans on this model's denim sheet clearly indicates the function of the service.
Agency: Harrod & Mirlin, Toronto
Creative director: Brian Harrod
Art director: Bob Goulart
Copywriter: Brent Peterson