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U.S.Hewlett-Packard Co.'s hilarious Deskjet 540 printer spot pairs an interviewer with a challenging young subject, making paper masks on the family computer. As the child kicks a soccer ball and whacks the printer with a plastic bat, the voice-over prompts, "How 'bout that printer-isn't it, uh, durable?" The blase response: "Yeah, whatever."

Agency: Saatchi & Saatchi Advertising, San Francisco

Creative director: Rob Ingalls

Art director: David Moranville

Copywriter: Tom Kavanaugh

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