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U.S.Pacific Snax Corp. discloses one of the dirty secrets of some who religiously sweat in front of exercise tapes. This vibrant, funny magazine ad for Popcorn Shaped Rice playfully promotes one of the lesser evils of snacks snuck during workouts.

Agency: Acme Advertising, Newport Beach, Calif.

Creative director: Sakol Mongkolkasetarin

Art director: Robert Gaxiola

Copywriter: Brian West

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