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France "Who knows what you'd do if you win?" Humorous print ads for Le Lotto, the French lottery, depict a cartoon pig dreaming of the spoils after striking it rich. Le Lotto shows how winning the lottery can merely improve your life, rather than change it drastically: This pig dreams not of swimming pools and stretch limos but a private industrial-strength car wash.

Agency: Lintas, Paris

Creative director: Alain Laurens

Art director: Fabric Delacourt

Copywriter: Eric Niesseron

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