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U.K U.S.Data General Corp.'s Pythonesque spot shows the pratfalls of working with inappropriate equipment. Here, a man made psychotic by a fly stalks it through his apartment not with a swatter and spray, but a bow and arrow. The spot's slogan: "Bringing common sense to computing."

Agency: Pagano Schenck & Kay, Providence, R.I.

Director: Jan Kounen

Creative director: Woody Kay

Art director: Wade Devers

Copywriter: Steve Bautista

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