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U.K. U.S. artist Barbara Kruger makes her first foray into ad work for The Economist. The eye-catching print campaign uses her instantly recognizable trademarks: stark headlines and a mysterious, darkly comic b&w photo. The ad's message upholds an appropriate editorial philosophy for the magazine: fearlessness in printing the sometimes painful truth.

Agency: Still Price Lintas, London

Associate Creative Director: Adrian Kemsley

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