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U.K. A dramatic men's wear TV spot shows a soccer coach in an impeccable Hugo Boss suit watching intensely from the sidelines. As the crowd exults in his team's breathtaking 1-0 victory, a muddy player embraces him. He backs off, inspects his filthy suit-and finally cracks a smile.

Agency: Bartle Bogle Hegarty, London

Directors: Chris Palmer, Mark Denton

Creative director: John Hegarty

Art director: Tiger Savage

Copywriter: Paul Silburn

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