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Brazil Palace Brands superimposes the logo for J&B Scotch whisky onto the legs of a tartan-clad Scotsman to emphasize its cultural origins. "If your father ever asks you for a typically Scottish gift," reads the headline, "you can be sure he isn't thinking of a kilt."

Agency: Duailibi Petit Zaragoza, Sao Paulo

Creative directors: Francesc Petit, Paulo Ghirotti

Art director: J.R. D'Elboux

Copywriter: Rui Branquinho

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