total of Sun Alliance's weekly pension payments. The woman's makeover as a slack-jawed fainting victim is instantly recognizable and hilarious, and it underscores the magnitude of Sun's distribution.
Agency: Leagas Shafron Davis Ayer, London
Creative/art director: Steve Grime
Copywriter: Rob Janowski
U.S.A traditional 18th century peg-legged pirate provides a humorous springboard for late 20th century healthcare revisionism. "Jean Lafitte could have used an occupational healthcare facility like" Fort Lauderdale, Fla.'s Medwork, which addresses a maritime community's specialized medical needs.
Agency: Zimmerman Agency, Tallahassee
Creative director, copywriter: Daniel Russ
Art director: Fernando Lecca
Illustrator: Daniel Russ
U.S. A baseball veteran's comically elongated pitching arm exhibits excessive demand. Pinnacle Brands tries to drum up similar demand for limited edition baseball cards, which hit the market Aug. 20-when the only Major League Baseball action came from collectors trading cards.
Agency: Carmichael Lynch, Minneapolis
Creative directors: Jack Supple, Kerry Casey
Art director: Peter Winecke
Copywriter: John Neumann
U.K. National Westminster Bank sums up the downside of adolescent responsibility with a charming school portrait of a lad looking scrubbed, spit-shined and incredibly uncomfortable. NatWest tries to help by promoting a bank account that lets teen-agers get cash from 6,000 automated tellers instead of two parents.
Agency: Bartle Bogle
Creative director: John Hegarty
Art director: Tiger Savage
Copywriter: Paul Silburn
Photographer: Malcolm Venville
SingaporeSingapore Airlines resculpts the Northern Territory's mammoth Ayers Rock in the shape of Australia and New Zealand to advertise its 32 weekly flights to Australasia. The succinct, clever image reinforces the carrier's self-styled claim to being "the most frequent visitor to the homes of the koala and the kiwi."
Agency: Batey Ads, Singapore
Creative director: John Finn
Art director: Veronica Phua
Copywriter: Norman Kerr