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U.S. Pepsi-Cola Co. promotes its new Cariba beverage with stunning visual tricks in a 30-second TV spot. Two Texas farmers, relaxing with bottles of Cariba, gape in disbelief as dolphins leap from flowing waves of wheat. An ocean liner then pulls slowly across the horizon, showing that the drink could refresh even a parched, landlocked setting.

Agency: BBDO Worldwide, New York

Creative director, art director: David Harner

Copywriter: David Johnson

Special effects: Pacific Data Images, Sunnyvale, Calif.

U.S. Fila Footwear USA's eccentric new spot pairs breathtaking urban and desert landscapes with an athlete's wry, provocative free-verse introspection on the new Mindbender athletic shoe. "I wonder if my shoes share my beliefs ... Do my shoes have feelings? Do they feel bad when they step on an ant?"

Agency: FCB/Leber Katz Partners, New York

Creative director, art director: Sam Gulisano

Creative director, copywriter: Rob Austin

Italy"A born winner," barks the headline of this magazine ad, featuring a spokesdog for Kodak Gold film triumphantly decked out in macho aviator goggles.

Agency: J. Walter Thompson Italia, Milan

Art director: Luca Maroni

Creative director: Dario Diaz

Copywriter: Anna Montefusco

Sweden This elegant b&w spot from Moosehead Breweries follows a flustered man uncovering a series of intriguing yellow signals in his apartment building and on the street. For the hero as well as the viewer, the answer seems just beyond reach-until he awakens from his bewildering dream. He then opens his door, only to discover that an unseen benefactor has left him an icy bottle of Moosehead.

Agency: Welinder, Stockholm

Director: Malcolm Venville

Creative director: Scott Goodson

Art director: Jan Ragnartz

Copywriter: Adam Kerj

U.K. A goofy, cartoonish ad for Allied Breweries' Castlemaine XXXX lager shows British beer consumers that forward-thinking Australian men "give a XXXX" for equality between the sexes. (At least when the tab arrives.)

Agency: Saatchi & Saatchi Advertising, London

Art director: Martha Riley

Creative director: Simon Dicketts

Copywriter: Richard Dean

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