Global hotel drive

Published on .

InterContinental Hotels and Resorts is launching a $10 million global branding campaign. The tagline is "One World. One Hotel. Uniquely Intercontinental." Worldwide placements are planned for CNN International, USA Today, British Airways inflight, CNN North America, Tele Noticias and the International Herald Tribune. The Campbell Agency, Baltimore, handles.

Most Popular
In this article: