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Here is the first-ever ranking of the top 20 advertisers in international magazines, based on ad spending from January to June 1996 (in U.S. millions).

Advertisers Amount spent

Thai International Airlines $7.50

Singapore Airlines $7.34

Tag Heuer Watches $5.40

KLM Royal Dutch Airlines $4.81

Rolex Watches $4.66

Deutsche Telekom $4.29

American Express $4.07

Credit Card Services

AT&T International Long $2.97

Distance Services

Saab $2.95

Philips $2.93

Marlboro Cigarettes $2.84

AIG $2.64

Cathay Pacific Airways $2.44

Citibank NA $2.44

Mitsubishi Passenger Cars $2.37

United Parcel Service $2.21

Omega Watches $2.10

Opel Passenger Cars $2.01

Asea Brown Boveri $2.00

Chase Manhattan Bank $1.85

Source: Competitive Media Reporting

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