GM changes Cadillac ads

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General Motors' Cadillac Division changed the endings on two national spots that broke in January and one regional Seville SLS spots as part of a $50 million campaign by the Troy, Mich., office of D'Arcy Masius Benton & Bowles. Cadillac said it switched the national spots to keep the ads fresh, using other slightly different versions that were produced but not used. In the regional spot, "Mad About You" actor John Pankow questions the acumen of a certified financial planner for buying a Lexus. Cadillac changed the ad after the Certified Financial Planners Board of Standards asked GM in a mid-May letter to pull the ad. The Denver-based group, which holds the trademark on "certified financial planners," said Cadillac used the term without permission. The board told Advertising Age the spot also seemed to disparage certified financial planners. The spot now says "professional financial planner."

Copyright June 1997, Crain Communications Inc.

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