GM fete honors Guarascio

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More than 300 people gathered May 11 at the Townsend Hotel to honor Phil Guarascio, the VP-general manager-advertising and marketing for North American Operations at General Motors Corp. who retired May 1 after 15 years at the carmaker. Each GM vehicle ad agency developed a humorous video for the roastlike farewell. The reel from the Troy office of D'Arcy Masius Benton & Bowles showed Mr. Guarascio with famous people. In lieu of gifts, Mr. Guarascio asked that attendees donate to one of two charities, including the Adcraft Club of Detroit's scholarship fund. More than $15,000 was raised. Mr. Guarascio's only comments on where he may land rhymed and were: ``You never know with Guarascio.''

Copyright May 2000, Crain Communications Inc.

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