GM moves Astra account back to McCann in Europe

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General Motors Corp. returned its midsize Astra car account to McCann-Erickson Worldwide, it was announced at the Frankfurt auto show. McCann will handle the business in Europe, except for Germany and the U.K. Rainey Kelly Campbell Roalfe had held the account since 1997. Sister Interpublic Group of Cos. agency Lowe Group recently regained the German and U.K. business.

Copyright September 1999, Crain Communications Inc.

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