GM TRIMS USED-CAR REVIEW TO 3-4 SHOPS: `NEW YORKER' CUTS PUBLISHER POST FOR 3 VPS: MAYBELLINE REVIVES `MAYBE SHE'S BORN WITH IT' THEME: E-MAIL PROVIDER FREEMARK CLOSING: WIEDEN TO OPEN FULL-SERVICE N.Y. SHOP: GM HIRES DMB&B'S HU FOR NEW AD POST: `PAR
[detroit] General Motors Corp. cut the list of seven contenders to three or four shops Nov. 22 for its estimated $75 million used car account. Agencies expect to hear today which ones survived the cut.
[new york] The New Yorker is eliminating the publisher post and replacing it with three VP-director positions as part of a restructuring. Diane Silberstein, now publisher, will become VP-director in charge of fashion, retailing and book publishing; Carmen Lopez will be VP-director, travel and automotive accounts. A third VP-director, who hasn't yet been named, will handle financial, consumer services and computer technology. Through October, the magazine's ad pages are down 3.2% to 1,547.8.
[new york] Maybelline, a unit of L'Oreal's Cosmair, is returning to
its "Maybe she's born with it. Maybe it's Maybelline" ad theme from Gotham as it boosts spending to an estimated $65 million in 1997. Meanwhile, sister cosmetics division L'Oreal will introduce in 1997 Colour Endure Stay-On Makeup and Colour Endure Stay-On Mascara. Advertising, handled by McCann-Erickson Worldwide, has not been finalized.
[cambridge, mass.] Freemark Communications, a free e-mail service provider, this week is expected to close due to lack of funding. The new-media startup had originally secured funding from CMG Information Services and Ameritech Corp., but can no longer support itself and its 40-person staff. Since its launch last April, Freemark had acquired just 40,000 subscribers and signed advertising deals with more than 50 national advertisers including CitiBank, Nabisco Foods, Campbell Soup Co. and Time Life. Founder and CEO Robert Young stepped down from his position this past October.
[portland, ore.] Wieden & Kennedy plans to open a major full-service office in New York next year, executives close to the agency said. Wieden's office there now handles media buying for Coca-Cola Co. and Nike. But the expanded operation will allow the agency to better pitch East Coast accounts as well as attract creatives who don't want to move to Portland. Wieden also has an office in Amsterdam that not only services the agency's Portland clients, but has picked up some business on its own, such as The Wall Street Journal's European account.
[detroit] General Motors Corp. named Judy Hu to the new post of director of advertising resources management at its North American Operations. Ms. Hu had been senior VP-director of strategic systems at GM's roster shop, the Troy, Mich., office of D'Arcy Masius Benton & Bowles. Her background on Procter & Gamble Co. consumer brands while at DMB&B, New York, meshes wih GM's move to brand management. Starting Dec. 1, she'll work with GM's divisions as a creative consultant focusing on advertising research, as well as strategic and creative development.
[new york] Sandra Lee Spaeth, currently the associate publisher-marketing at Good Housekeeping, is jumping to Advance Publications' Parade as VP-marketing. She takes a post that has been vacant following the retirement earlier this year of Milt Lieberman. No successor has been named at Good Housekeeping.
[st. louis] Anheuser-Busch has signed Frito-Lay as a cross-merchandising partner for its 1997 Bud Bowl promotion, a first for the annual event. "Buy one, get one free" coupons for Baked Lay's chips will be included with Bud Bowl game cards in specially marked beer packages. In addition to an array of point-of-purchase merchandising, A-B will support the Bud Bowl promotion with approximately $10 million in advertising. DDB Needham Worldwide, Chicago, will handle.
[new york] Seagram Americas is including "magnetic poetry," 309 magnets containing individual words that consumers can create phrases with, in ads for Absolut vodka breaking in selected Dec. 6 issues of Entertainment Weekly. TBWA/Chiat Day, New York, created the ads.
[new york] Yellow Pages and recruitment agency TMP Worldwide launches a road show this week and plans a mid-December initial public offering. According to TMP's papers filed with the Securities & Exchange Commission, the initial public offering will raise $80.5 million to repay debt.
[madison, n.j.] International Home Foods consolidated its $30 million to $40 million ad account at Young & Rubicam, New York. Y&R, which already handled billings of $20 million to $25 million, adds creative duties on brands including Polaner fruit spread, Crunch & Munch snacks and Ro-Tel pasta that were previously handled by Warwick Baker & O'Neill, New York. Y&R also will take on media duties for all brands, previously handled in-house.
Toys "R" Us to Wells Rich Greene BDDP, New York, for creative on its estimated $40 million broadcast account. WRG has handled on a project basis since early last year, when Toys "R" Us parted with J. Walter Thompson USA. . . . Stanley Bendelac to chief operating officer, Bates Europe, from vice chairman, succeeding the retiring Michael Geraghty. . . . Transamerica Premier Funds is reviewing its $5 million account . . . Jeff Mordos and Rich Kronengold to managing directors at BBDO Worldwide, New York. Mr. Mordos, senior account director on Pepsi-Cola Co., will take on operational responsibilities, and Mr. Kronengold, senior account director on Visa, will take on long-term strategic responsibilities.