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GM TRIMS USED-CAR REVIEW TO 3-4 SHOPS: `NEW YORKER' CUTS PUBLISHER POST FOR 3 VPS: MAYBELLINE REVIVES `MAYBE SHE'S BORN WITH IT' THEME: E-MAIL PROVIDER FREEMARK CLOSING: WIEDEN TO OPEN FULL-SERVICE N.Y. SHOP: GM HIRES DMB&B'S HU FOR NEW AD POST: `PAR