GMC Envoy joins Olympic team

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As extensions of the multiyear U.S. Olympic sponsorship at General Motors Corp., Detroit, the carmaker's GMC truck brand today announced its Envoy sport-utility has become title sponsor of two qualifying track and field events. GMC also said U.S. track and field Olympic-medal hopeful Marion Jones will appear in Envoy TV and print ads, plus direct mail, GMC's Web site ( and personal appearances. The first TV spot with Ms. Jones breaks Jan. 29 during NBC's live broadcast of the Golden Spike Tour. The Wimbley Group, Itasca, Ill., GMC's African-American agency of record, is handling.

Copyright January 2000, Crain Communications Inc.

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