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Dirt looks like chocolate, but doesn't taste as good. That's one of the tyke-size lessons from children's apparel brand Healthtex in a $5 million ad campaign from Wiley & Associates, Westlake Village, Calif. The campaign-Wiley's first major work for the client since winning it in December-marks a shift in the VF Corp. unit's focus from durability and washability to the importance of
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