GoldMail, CyberGold in lawsuit over pay-per-view ad concept

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It seemed like a great idea: Create a Web site offering to pay consumers for reading and responding to Web ads.

Now, two companies that have been separately promoting the concept, Maritz Inc.'s GoldMail and startup company CyberGold, are embroiled in a legal faceoff over who had the idea first.

Maritz, an incentive marketing company based in St. Louis, last week filed suit against CyberGold in U.S. District Court there, alleging trademark infringement and unfair competition. The suit asks that CyberGold cease using that name and seeks to prevent the company from "engaging in unfair or deceptive acts or practices..

Maritz contends that CyberGold's system copies "every significant feature of GoldMail's unique business concept..

Copyright July 1996 Crain Communications Inc.

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