GOLFonline relaunches

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Times Mirror Magazines' new-media division, Times Mirror Interzines, has relaunched The relaunched golf resource combines TMM's GOLFonline, companion to Golf Magazine, with InterZine's It also includes content from Golfweek and Senior Golfer magazine.

GOLFonline will now feature an 18th hole navigation theme that mirrors Golf Magazine's table of contents. The site's content, still geared to its core audience, expands is reach to include women, and junior and senior golfers. Advertisers for the relaunch include Mercedes-Benz of North America, Cadillac, MasterCard International, Hilton Hotels Corp., Taylor Made and Philips.

An online ad campaign, tagged ``New look. More content. Get your game online,'' developed in-house, will run on Excite and Sporting News sites. Print ads, also developed in-house, will run in Golf Magazine and Golfweek.

Copyright January 1999, Crain Communications Inc.

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