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The fifth annual Mercury Awards of the Radio Creative Fund gave out $200,000 in cash prizes last week. Goodby, Silverstein & Partners, San Francisco, won the $100,000 Gold award for its Sega of America spot "Woman."

Other Gold winners:

Humor, $20,000: DDB Needham Worldwide, Chicago, for Anheuser-Busch's Bud Light, "Thirsting for Love."

Narrative, $20,000: Triad Management Group, Mount Braddock, Pa., for Eastern Off Road & Sport Truck, "Guy Walks Into Bar."

Music/sound design, $20,000: Lord, Dentsu & Partners, New York, for Radio Shack, "Swordfish."

Radio station-produced, $20,000: WCRZ-WWBN/WFNT, Flint, Mich., for Top Hat Carwash, "Car Abuser."

Hispanic, $20,000: Sanchez & Levitan, Miami, for Florida Lottery's "El Gordito con Barba Vestido de Rojo."

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