GOP candidates debate ads

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A GOP presidential debate Monday night in Grand Rapids, Mich., quickly turned into the most public discussion yet of the Republican candidates' feelings about negative advertising, opening with a question on negative ads and returning to the issue several times. The questions were prompted by a new ad in which Steve Forbes attacks Texas Gov. George W. Bush for pledging never to raise taxes. Mr. Forbes defended the ad, while Gov. Bush criticized it, but all six GOP candidates several times were asked about plans to use negative ads. Gov. Bush said negative ads cause "people to turn away from politics," while Arizona Sen. John McCain pledged not to run a negative ad. William Eisner & Associates, Hales Corners, Wis., handles advertising for the Forbes campaign.

Copyright January 2000, Crain Communications Inc.

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