Gorilla Genomics taps Hoffman/Lewis

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Life sciences reagent company Gorilla Genomics selected Hoffman/Lewis, San Francisco, as its first agency of record. Hoffman/Lewis' assignment includes creating a corporate identity for Gorilla Genomics and promoting the brand to its target audience through print and promotional materials. The international campaign is set to launch next spring and will primarily target the biotech industry, geneticists, drug researchers and academia.

Copyright November 2000, Crain Communications Inc.

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