Gotham first AOL ads will be bridge effort

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America Online's first branding creative from new roster shop Gotham, New York, will break as planned in early May. But, according to executives close to the company, a bridge campaign from the agency will precede the expected TV and print branding ads. Those are expected to run after AOL more fully eases its network capacity problems. The online service declined to comment on new ads.

Copyright April 1997, Crain Communications Inc.

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