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The U.S. Supreme Court without comment today rejected a challenge to the "Got milk?" campaign from some dairy farmers who claimed that assessments used to fund the advertising amounted to forced speech. The court had previously ruled in a similar case involving peach farmers that funds collected from farmers as part of an industry initiative don't represent "forced speech."

Clamping down on misleading promotions, the Federal Trade Commission today announced settlements with Bumble Bee Seafoods, Memtek Products and Umax Technologies. Bumble Bee agreed to implement a new coupon program worth $200,000 to settle charges that in 1998 it had misleadingly advertised "75 cents off your next Bumble Bee purchase" without making clear consumers had to buy five cans. Memtek, which markets under the Memorex name, and Umax, which makes scanners, were accused of failing to send rebates in the time promised. Both agreed to provide rebates to comply with the time stated in their ads.

Copyright January 2000, Crain Communications Inc.

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