A Note From the Editor of AdAge.com


Ad Age Print Edition Now Searchable to 1992 Via PayPoints Access System

By Published on .

Regular visitors will quickly notice that we've made some changes on AdAge.com. For starters, both QwikFIND and simple searches are now done through a single
A new AdAge PayPoints system now makes the full content of the print edition of Advertising Age available for search on AdAge.com.
entry field -- rather than two separate ones -- at the top of each page.

Master Search
Just to the right of that is a link to our new "Master Search," a feature that greatly expands the breadth and depth of the news archives now available for search on AdAge.com.

Full Contents of Print Edition
Most important, the full contents of the print edition of Advertising Age from 1992 to two weeks ago are now available for searching via our new Ad Age PayPoints access system.

Along with Advertising Age, the Master Search and PayPoints system also makes available the contents of Creativity, the monthly Ad Age print publication that covers the creative side of the advertising business, and Madison + Vine, the Ad Age E-mail Newsletter that chronicles the convergence of commerce and content in the advertising industry.

And, as always, the complete archive of all contents of AdAge.com is available back to 1995.

Free AdAge.com News
Access to the daily stream of news on AdAge.com has not been effected by these changes. Breaking daily news is still freely accessible. Registration for services such as MyAdAge custom functions and the e-mail news alert also remain free.

AdAge.com stories will be available free for 30 days after their publication, at which time they move into the PayPoints archive.

AdAge PayPoints is a simple, convenient system that allows readers to purchase access to archival content on AdAge.com. The system is designed to eliminate the need to subscribe or to hassle with your credit card each time you want to access archived material. PayPoints works something like a site-wide digital currency system. You can purchase packages of PayPoints and then use that stored value to make purchases of AdAge.com content. PayPoints purchased today remain available in your account.

Our front page contains PayPoints and Master Search Page icons that will take you to further information about each of the new systems.

Alert us to problems
As with every major change across a large Web site, there will inevitably be bugs and glitches as we test the new systems against our heavy daily traffic. Please alert us to any problems or difficulties you encounter. Our technical crew is prepared to respond quickly to ensure that your access to our news, as well as our extraordinary new archival resources, goes as smoothly as possible.

Hoag Levins
Editor, AdAge.com
[email protected]

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