Greenfield Online takes wireless to farm fields

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Researcher Greenfield Online this month will expand wireless options with its QuickTake service, which allows marketers to conduct fast, automated surveys. Already available on Palm Inc.'s Palm VII wireless digital organizer, QuickTake also will appear on two-way pagers and mobile phones. Greenfield has lined up an agricultural client that plans to distribute two-way pagers to farmers who can respond to simple surveys from the field.

Copyright October 2000, Crain Communications Inc.

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