backs off on national TV campaign

Published on . has put on hold plans for its first national TV ads this fall from Bartle Bogle Hegarty, New York. But the online car-buying service is expected to announce Aug. 23 in Detroit that it has signed a series of partners, who will do national ads that include Greenlight. The marketer said it's looking for more efficient media than TV.

Copyright August 2000, Crain Communications Inc.

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