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Title: VP-marketing and sales

Ad budget: $25 million

Agency: Lambesis

Power play: Looks like a straight-arrow, but leads a marketing department that has its fingers on the pulse of edgy youth culture. The company has grown and Airwalk has had to work harder to convince its sell out-sensitive core consumer that size doesn't matter. To do so, it plans to back off from mass media next year. Years on list: One.

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